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{"id":9157311693058,"title":"LG OLED77B4PSA 77-inch 4K B4 Smart OLED TV, α8 AI Processor, Wall Mount","handle":"lg-oled77b4psa-77-inch-4k-b4-smart-oled-tv-α8-ai-processor-wall-mount","description":"The LG OLED77B4PSA 77-inch 4K B4 Smart OLED TV represents a pinnacle in home entertainment display technology. Utilising self-lighting OLED pixels, it achieves absolute black levels and infinite contrast ratios, contributing to a truly immersive visual experience. The display boasts 100% Color Fidelity and 100% Color Volume, ensuring accurate and vibrant colour reproduction across the entire spectrum. Powered by the advanced α8 AI Processor, this television employs AI Picture Pro to intelligently analyse and optimise content in real-time. Features such as AI Genre Selection and AI Brightness Control dynamically adjust picture settings, while α8 AI Super Upscaling 4K enhances lower-resolution content to near-4K quality. Dynamic Tone Mapping Pro further refines high dynamic range (HDR) presentation, supporting multiple formats including Dolby Vision, HDR10, HLG, and FILMMAKER MODE for cinematic accuracy. The Eye Comfort Display minimises visual strain during extended viewing. Users can also leverage the Personalized Picture Wizard for tailored image calibration.\nFor the discerning gamer, the OLED77B4PSA integrates advanced features such as NVIDIA G-SYNC compatibility and AMD FreeSync Premium, ensuring tear-free and low-latency gameplay. Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Quick Media Switching (QMS), and HGiG support further optimise the gaming experience across various platforms.\nAudio capabilities are robust, featuring a 2.0 Channel 20W sound system. Dolby Atmos technology provides a three-dimensional audio soundstage, enhancing immersion. AI Sound Pro intelligently analyses audio content to deliver optimised sound profiles, while AI Acoustic Tuning calibrates sound output to the specific room environment. Bluetooth Surround Ready and WiSA Ready functionalities enable expandable wireless audio configurations. Clear Voice Pro enhances dialogue clarity, and Sound Mode Share facilitates consistent audio settings across connected LG soundbars. The WOW Orchestra feature synchronises TV speakers with compatible LG soundbars for a more expansive sound.\nConnectivity is comprehensive with four HDMI 2.1 inputs, supporting high frame rate and bandwidth requirements for modern devices. HDMI 3 specifically features eARC (Enhanced Audio Return Channel) for uncompressed audio transmission to compatible sound systems. Two USB 2.0 ports are provided for media playback and peripheral connections. Wireless networking is facilitated by Wi-Fi 5, and Bluetooth v5.1 ensures seamless pairing with wireless accessories.\nThe television operates on webOS 24, offering an intuitive and customisable smart TV platform. Integration with LG ThinQ and Matter allows for centralised control of smart home ecosystems. Apple AirPlay2 and Home compatibility enable effortless content casting from Apple devices and integration into Apple HomeKit. The Home Hub provides a unified interface for managing connected devices. Intelligent Voice Recognition offers hands-free control and navigation. The Game Optimizer \u0026amp; Dashboard provides a dedicated interface for adjusting gaming-specific settings. Multi View (2 Views) allows simultaneous display of two different sources. Quick Card organises applications into accessible categories like Music, Game, Home Office, and Sports. The Magic Remote provides precise cursor control and voice command capabilities. Room to Room Share enables content streaming to other LG TVs within the network. Always Ready mode transforms the TV into an ambient display or information hub when not in active use. AI Concierge provides personalised content recommendations and facilitates smart home interactions. This unit includes a complimentary wall mount for flexible installation.\u003cbr\u003e\u003cbr\u003e\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eDisplay Technology\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eSelf-lighting OLED\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eScreen Size\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e77 inches (195.58 cm diagonal)\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eResolution\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e4K Ultra HD (3840 x 2160)\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eProcessor\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eα8 AI Processor\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003ePicture Enhancement\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eAI Picture 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77-inch 4K B4 Smart OLED TV represents a pinnacle in home entertainment display technology. Utilising self-lighting OLED pixels, it achieves absolute black levels and infinite contrast ratios, contributing to a truly immersive visual experience. The display boasts 100% Color Fidelity and 100% Color Volume, ensuring accurate and vibrant colour reproduction across the entire spectrum. Powered by the advanced α8 AI Processor, this television employs AI Picture Pro to intelligently analyse and optimise content in real-time. Features such as AI Genre Selection and AI Brightness Control dynamically adjust picture settings, while α8 AI Super Upscaling 4K enhances lower-resolution content to near-4K quality. Dynamic Tone Mapping Pro further refines high dynamic range (HDR) presentation, supporting multiple formats including Dolby Vision, HDR10, HLG, and FILMMAKER MODE for cinematic accuracy. The Eye Comfort Display minimises visual strain during extended viewing. Users can also leverage the Personalized Picture Wizard for tailored image calibration.\nFor the discerning gamer, the OLED77B4PSA integrates advanced features such as NVIDIA G-SYNC compatibility and AMD FreeSync Premium, ensuring tear-free and low-latency gameplay. Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Quick Media Switching (QMS), and HGiG support further optimise the gaming experience across various platforms.\nAudio capabilities are robust, featuring a 2.0 Channel 20W sound system. Dolby Atmos technology provides a three-dimensional audio soundstage, enhancing immersion. AI Sound Pro intelligently analyses audio content to deliver optimised sound profiles, while AI Acoustic Tuning calibrates sound output to the specific room environment. Bluetooth Surround Ready and WiSA Ready functionalities enable expandable wireless audio configurations. Clear Voice Pro enhances dialogue clarity, and Sound Mode Share facilitates consistent audio settings across connected LG soundbars. The WOW Orchestra feature synchronises TV speakers with compatible LG soundbars for a more expansive sound.\nConnectivity is comprehensive with four HDMI 2.1 inputs, supporting high frame rate and bandwidth requirements for modern devices. HDMI 3 specifically features eARC (Enhanced Audio Return Channel) for uncompressed audio transmission to compatible sound systems. Two USB 2.0 ports are provided for media playback and peripheral connections. Wireless networking is facilitated by Wi-Fi 5, and Bluetooth v5.1 ensures seamless pairing with wireless accessories.\nThe television operates on webOS 24, offering an intuitive and customisable smart TV platform. Integration with LG ThinQ and Matter allows for centralised control of smart home ecosystems. Apple AirPlay2 and Home compatibility enable effortless content casting from Apple devices and integration into Apple HomeKit. The Home Hub provides a unified interface for managing connected devices. Intelligent Voice Recognition offers hands-free control and navigation. The Game Optimizer \u0026amp; Dashboard provides a dedicated interface for adjusting gaming-specific settings. Multi View (2 Views) allows simultaneous display of two different sources. Quick Card organises applications into accessible categories like Music, Game, Home Office, and Sports. The Magic Remote provides precise cursor control and voice command capabilities. Room to Room Share enables content streaming to other LG TVs within the network. Always Ready mode transforms the TV into an ambient display or information hub when not in active use. AI Concierge provides personalised content recommendations and facilitates smart home interactions. This unit includes a complimentary wall mount for flexible installation.\u003cbr\u003e\u003cbr\u003e\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eDisplay Technology\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eSelf-lighting OLED\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eScreen Size\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e77 inches (195.58 cm diagonal)\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eResolution\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e4K Ultra HD (3840 x 2160)\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eProcessor\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eα8 AI Processor\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003ePicture Enhancement\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eAI Picture Pro, α8 AI Super Upscaling 4K, Dynamic Tone Mapping Pro\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eHDR Support\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eDolby Vision, HDR10, HLG, FILMMAKER MODE\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eColour Fidelity\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e100% Color Fidelity, 100% Color Volume\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eRefresh Rate\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eVariable Refresh Rate (VRR)\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eGaming Features\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eNVIDIA G-SYNC Compatible, AMD FreeSync Premium, ALLM, QMS, HGiG\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eAudio Output\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e2.0 Channel, 20W\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eAudio Technology\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eDolby Atmos, AI Sound Pro, AI Acoustic Tuning\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eSmart TV Platform\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003ewebOS 24\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eSmart Home Integration\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eLG ThinQ, Matter, Apple AirPlay2, Apple Home\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eVoice Assistant\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eIntelligent Voice Recognition\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eHDMI Ports\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e4 x HDMI 2.1 (eARC on HDMI 3)\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eUSB Ports\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003e2 x USB 2.0\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eWi-Fi 5, Bluetooth v5.1\u003c\/td\u003e\n \u003c\/tr\u003e\n \n \u003ctr\u003e\n \u003ctd\u003e\u003cstrong\u003eMounting\u003c\/strong\u003e\u003c\/td\u003e\n \u003ctd\u003eWall mount included\u003c\/td\u003e\n \u003c\/tr\u003e\n \n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

LG OLED77B4PSA 77-inch 4K B4 Smart OLED TV, α8 AI Processor, Wall Mount

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LG OLED77B4PSA 77-inch 4K B4 Smart OLED TV, α8 AI Processor, Wall Mount

$4,499.00
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Product Description
The LG OLED77B4PSA 77-inch 4K B4 Smart OLED TV represents a pinnacle in home entertainment display technology. Utilising self-lighting OLED pixels, it achieves absolute black levels and infinite contrast ratios, contributing to a truly immersive visual experience. The display boasts 100% Color Fidelity and 100% Color Volume, ensuring accurate and vibrant colour reproduction across the entire spectrum. Powered by the advanced α8 AI Processor, this television employs AI Picture Pro to intelligently analyse and optimise content in real-time. Features such as AI Genre Selection and AI Brightness Control dynamically adjust picture settings, while α8 AI Super Upscaling 4K enhances lower-resolution content to near-4K quality. Dynamic Tone Mapping Pro further refines high dynamic range (HDR) presentation, supporting multiple formats including Dolby Vision, HDR10, HLG, and FILMMAKER MODE for cinematic accuracy. The Eye Comfort Display minimises visual strain during extended viewing. Users can also leverage the Personalized Picture Wizard for tailored image calibration. For the discerning gamer, the OLED77B4PSA integrates advanced features such as NVIDIA G-SYNC compatibility and AMD FreeSync Premium, ensuring tear-free and low-latency gameplay. Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Quick Media Switching (QMS), and HGiG support further optimise the gaming experience across various platforms. Audio capabilities are robust, featuring a 2.0 Channel 20W sound system. Dolby Atmos technology provides a three-dimensional audio soundstage, enhancing immersion. AI Sound Pro intelligently analyses audio content to deliver optimised sound profiles, while AI Acoustic Tuning calibrates sound output to the specific room environment. Bluetooth Surround Ready and WiSA Ready functionalities enable expandable wireless audio configurations. Clear Voice Pro enhances dialogue clarity, and Sound Mode Share facilitates consistent audio settings across connected LG soundbars. The WOW Orchestra feature synchronises TV speakers with compatible LG soundbars for a more expansive sound. Connectivity is comprehensive with four HDMI 2.1 inputs, supporting high frame rate and bandwidth requirements for modern devices. HDMI 3 specifically features eARC (Enhanced Audio Return Channel) for uncompressed audio transmission to compatible sound systems. Two USB 2.0 ports are provided for media playback and peripheral connections. Wireless networking is facilitated by Wi-Fi 5, and Bluetooth v5.1 ensures seamless pairing with wireless accessories. The television operates on webOS 24, offering an intuitive and customisable smart TV platform. Integration with LG ThinQ and Matter allows for centralised control of smart home ecosystems. Apple AirPlay2 and Home compatibility enable effortless content casting from Apple devices and integration into Apple HomeKit. The Home Hub provides a unified interface for managing connected devices. Intelligent Voice Recognition offers hands-free control and navigation. The Game Optimizer & Dashboard provides a dedicated interface for adjusting gaming-specific settings. Multi View (2 Views) allows simultaneous display of two different sources. Quick Card organises applications into accessible categories like Music, Game, Home Office, and Sports. The Magic Remote provides precise cursor control and voice command capabilities. Room to Room Share enables content streaming to other LG TVs within the network. Always Ready mode transforms the TV into an ambient display or information hub when not in active use. AI Concierge provides personalised content recommendations and facilitates smart home interactions. This unit includes a complimentary wall mount for flexible installation.

Display Technology Self-lighting OLED
Screen Size 77 inches (195.58 cm diagonal)
Resolution 4K Ultra HD (3840 x 2160)
Processor α8 AI Processor
Picture Enhancement AI Picture Pro, α8 AI Super Upscaling 4K, Dynamic Tone Mapping Pro
HDR Support Dolby Vision, HDR10, HLG, FILMMAKER MODE
Colour Fidelity 100% Color Fidelity, 100% Color Volume
Refresh Rate Variable Refresh Rate (VRR)
Gaming Features NVIDIA G-SYNC Compatible, AMD FreeSync Premium, ALLM, QMS, HGiG
Audio Output 2.0 Channel, 20W
Audio Technology Dolby Atmos, AI Sound Pro, AI Acoustic Tuning
Smart TV Platform webOS 24
Smart Home Integration LG ThinQ, Matter, Apple AirPlay2, Apple Home
Voice Assistant Intelligent Voice Recognition
HDMI Ports 4 x HDMI 2.1 (eARC on HDMI 3)
USB Ports 2 x USB 2.0
Wireless Connectivity Wi-Fi 5, Bluetooth v5.1
Mounting Wall mount included
Sku: OLED77B4PSA
Vendor: LG

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